Business Today: Beam Empowers the Women of Gujarat and Maharashtra with its Women Empowerment Initiative

 

 

  

 MUMBAI, April 30, 2013

 

 

Beam, India's revolutionary mobile wallet service, is taking women empowerment initiatives to empower the women of Maharashtra and Gujarat. Beam is empowering women by employing educated, unemployed youth particularly women as Beam Sahayaks. Beam Sahayaks serve the customers by providing Beam services in the neighborhood, society or colony where they live. With a mobile in her hand, Beam Sahayak, can not only transact for herself, but also supplement her family income while tending to her family.


"We are a for-profit social enterprise whose mission interlaid is to provide self-employment opportunities to educated unemployed youth, particularly women to supplement their household income. Beam provides self-employment opportunities to the educated women with the opportunity to become micro entrepreneurs; thus, making them self-reliant with the help of various Beam Services. Enriching lives one person at a time, Beam endeavours to bring smiles to every Indian by making them self-reliant and prosperous," said Anand Srivastav, CMD, Beam.

 

Mala Mitra, a home maker for 12 years got attracted by the business model of Beam and started providing Beam service by becoming a Sahayak. "Before I got married in 2000, I worked with a private firm for six years. But after marriage and motherhood - and daughter Aishwarin who is now six - I wanted a job that fits my 'mommy schedule' well. Working outside home would have come with additional expenses - food, transport, fancy wardrobe and less attention to my daughter. Beam is a company that offers the chance to become micro-entrepreneur while working from home. I have been associated with Beam for last one year and I am able to take care of my family expenses while working from home," said Mala Mitra, Beam Sahayak.


The proportion of unemployed is highest for the age group of 20-24 in India. Amongst them, the lot of educated women in rural areas is highest, even though this problem plagues urban educated females too. The social stigma attached to women working is yet to be overcome. Recognizing this anomaly, Beam as a part of its endeavor of empowerment, recruits, trains and promotes these women. Beam provides multi-lingual support and also promotes the Sahayaks with local advertising and promotion as well as listing them on its website for ease in locating by prospective customers. Using Beam, a Sahayak can promote herself, her shop and can offer attractive schemes as well.


Beam, India's revolutionary mobile wallet service, is taking women empowerment initiatives to empower the women of Maharashtra and Gujarat. Beam is empowering women by employing educated, unemployed youth particularly women as Beam Sahayaks. Beam Sahayaks serve the customers by providing Beam services in the neighborhood, society or colony where they live. With a mobile in her hand, Beam Sahayak, can not only transact for herself, but also supplement her family income while tending to her family.
"We are a for-profit social enterprise whose mission interlaid is to provide self-employment opportunities to educated unemployed youth, particularly women to supplement their household income. Beam provides self-employment opportunities to the educated women with the opportunity to become micro entrepreneurs; thus, making them self-reliant with the help of various Beam Services. Enriching lives one person at a time, Beam endeavours to bring smiles to every Indian by making them self-reliant and prosperous," said Anand Srivastav, CMD, Beam.


Mala Mitra, a home maker for 12 years got attracted by the business model of Beam and started providing Beam service by becoming a Sahayak. "Before I got married in 2000, I worked with a private firm for six years. But after marriage and motherhood - and daughter Aishwarin who is now six - I wanted a job that fits my 'mommy schedule' well. Working outside home would have come with additional expenses - food, transport, fancy wardrobe and less attention to my daughter. Beam is a company that offers the chance to become micro-entrepreneur while working from home. I have been associated with Beam for last one year and I am able to take care of my family expenses while working from home," said Mala Mitra, Beam Sahayak.


The proportion of unemployed is highest for the age group of 20-24 in India. Amongst them, the lot of educated women in rural areas is highest, even though this problem plagues urban educated females too. The social stigma attached to women working is yet to be overcome. Recognizing this anomaly, Beam as a part of its endeavor of empowerment, recruits, trains and promotes these women. Beam provides multi-lingual support and also promotes the Sahayaks with local advertising and promotion as well as listing them on its website for ease in locating by prospective customers. Using Beam, a Sahayak can promote herself, her shop and can offer attractive schemes as well.

 

Link:http://businesstoday.intoday.in/prnewswire/index.jsp?doc=201304300405PR_NEWS_EURO_ND__enIN201304301256_indiapublic&dir=25

Mobile Payments has potential to reach the unbanked population of India: CMD Beam Money

FINN

Mobile Payments has potential to reach the unbanked population of India: CMD Beam Money

February 18, 2013 by (FINN) Frontier India News Network

Given that mobile payments is the future of non-cash payment mechanisms in India, Frontier India (FINN) quizzed Anand Shrivastav, Chairman  & Managing Director, Beam Money, on various aspects of mPayments:

FINN: Safety of Mobile payment

AS: Mobile is probably the safest and most cost efficient way of dealing with payments. A company that wants to set up a mobile payment business has to follow the same procedures with Reserve Bank of India that financial institutions like banks, NBFC’s and others have to go through. Mobile payment company is classified as a Payment Gate by RBI. An approved company sets up an escrow account with a bank. When printing or creating the money recharge coupons, the company deposits the equivalent amount of money in the escrow account. Beam Money has data centers at 3 locations, which helps in disaster management and business continuity. We follow the industry standard encryption so that the data is not compromised. Backgrounds are checked and training imparted before appointing a company staff. Software ensures that personal information is not accessible. There is a 16 digit Transaction Identification Number (TIG), which is unique to the customer. Even the transactions are have a different number, so that cloned cards and data interception become ineffective. On point of sales level, there are no physical coupons, so the question of fakes does not arise. A customer gets instant confirmation of his transactions.  

                                                                                   

FINN: It brings in the potential of money laundering

AS: No sensible person will use the mPayment route for money laundering because the large payments and SIM’s can be tracked easily. There is actually a compliance mechanism for the payment gateways to track and report such activities.

FINN: How easy is mobile payment?

AS: For transactions on Beam Money, there are no software’s to download. Even a basic phone can be used for money transfers. Recharges are available via 50,000 channel partners. We even have women Sahayak’s who sell recharges and women are gainfully employed. Beam Money is being used by 14 million customers in India.

FINN: What is the market size?

AS: India has a 40% unbanked population that have no access to alternative method of financial services. Around $600 Million worth of cash transfers occur in India in a year. mPayment market is expected to witness robust growth, driven by high mobile penetration, increased affordability of mobile phones and reduced mobile network tariffs. Accessibility of payments platforms through numerous technology mediums such as mobile wallets is expected to lead to wider reach for mPayments.

FINN: Future plans of the company

AS: Beam Money’s mobile wallet has rolled out its Air Ticket booking service in 100 Post Offices across Tamil Nadu. Customers can book domestic as well as international air tickets at a Post Office near them, at an economical price, without requiring credit/debit card or net banking. We plan to roll-out such initiatives. We closed our books at Rs 90 crore in the current financial year and are hoping to earn Rs 125 crore in 2012-13. Our aim is to reach 100 million customers and 6 lakh Beam sahayaks by 2015-16.

Read more: http://frontierindia.net/mobile-payments-has-potential-to-reach-the-unbanked-population-of-india-cmd-beam-money#ixzz2LKlfOnBD